Fred was responsible for several high-profile, large-scale innovation projects across Kiddicare.com and, post-acquisition, Morrisons, the UK’s 4th largest supermarket. He created award-winning digital customer experiences by working with cutting-edge early-stage technology start-ups, bridging the online–offline gap at Morrisons for millions of customers each week.

Since co-founding Haatch in 2013, Fred has led the launch and delivery of the Haatch tax-efficient funds in 2018 and the institutional funds in 2022, and he oversees the day-to-day running of the firm as General Partner.

Over the last decade, he has overseen investments into over 170 companies, onboarded over 2,500 investors, and delivered multiple industry firsts across retail access, syndicate strategies, and fund technology.

Fred was recently appointed to the board of EISA, the trade body for the Enterprise Investment Scheme.