Fred Soneya

Co-Founder & Partner - Haatch

As co-founder of Haatch, Fred leads the firm’s day-to-day operations and investment team. Since 2013, he has overseen over 150 investments into 70+ companies and onboarded 600+ investors into Haatch’s funds.

Previously, Fred spearheaded high-profile innovation projects at Kiddicare.com and Morrisons supermarket, creating award-winning digital experiences. At Morrisons, he launched browse-and-order points at 300+ stores, mobile payments scaling to hundreds of millions in revenue, and digital shelf labels – establishing Morrisons as a leader in tech-forward retail.